Communications today is equal parts art and science. SHIFT is that rare combination of both. We apply data and analytics to engineer the who, what, when, where, and how behind programs. We harness creativity, empathy, and expertise to craft compelling narratives, produce breakthrough campaigns and tell stories that connect on a personal level. Then we use advanced targeting to get them in front of the people who matter most. SHIFT, an AVENIR GLOBAL company, and division of Padilla, is powered by 100+ strategists, creatives, data nerds, and media hounds who don’t settle. We dig deeper, push harder and reach higher to help brands break through and thrive.