Right Source Marketing

At Right Source Marketing we believe in creating and marketing powerful content that drives actions, conversions, and conversations.

Some companies create content day after day, however 60-70% of it sits unused. At Right Source, we utilize proprietary data to identify gaps in topic areas and search results, and then use this data to inform strategy and planning for content creation, repurposing, and marketing.

Strategy and Planning

As Benjamin Franklin said, "If you fail to plan, you are planning to fail." We believe every client engagement should start with a plan. We dive into clients’ existing content, promotion, and competitors to assess the current state. And we workshop with our clients in order to develop positioning, messaging, and then themes and topics — all building a solid foundation for a robust content marketing effort that drives awareness and leads. We help clients maximize their content marketing investment for real results. Our approach to planning is a multifaceted process which includes these areas:

• Discovery
• Audit/Assessment
• Research/Competitive Benchmarking
• Messaging/Positioning Workshop
• Plan Development
• Budget and Ongoing Execution Recommendations

LEARN MORE

Content

Today, everyone is in the content game. We’ve been creating remarkable content since long before most agencies even thought of calling themselves content marketers. You need the right partner to help you create quality healthcare content — especially in complex or niche subject areas. At Right Source, we take a different approach to content — especially for those subject areas that many clients believe are too hard to outsource. 

Our team of content strategists and content creators are able to assist with:

• Content Planning & Strategy
• Specialized Content Creation
• Interactive Content
• Content Distribution

LEARN MORE

Our Approach

• Partnership: We believe that to be really effective, we need to be your partner, not just a vendor.
• Collaboration: Strategy, planning, and execution happens with you. We don't disappear and come back with the answers. You'll be involved every step of the way.
• Details, details, details: Our experienced staff is all about the details. We do the highest quality work for the most discerning client partners.
• Resourcefulness: You won't hear the same thing over and over from us. We're a team that finds new ways of doing things, both for efficiency and results.
• Results-Oriented: Focused on the goal, we turn marketing efforts into measurable, revenue-generating programs.