Write a Review
Trust the healthcare marketer who’s been in your shoes
About Hitchcock Marketing & Communications

Trust the healthcare marketer who’s been in your shoes

I’ve spent more than 25 years at some of the nation’s most respected health systems. As a healthcare marketing and communication leader, I understand your competing priorities. Your strained resources. The pressure to differentiate your services and distinguish your brand. All amid seismic changes in our healthcare system.

Our experience in multiple markets, with academic medical centers, community hospitals and specialty hospitals, brings a wealth of ideas to address your particular issues. Our areas of focus:


Departmental/Divisional Assessments

Are the demands of your area increasing without any additional resources? How do you address digital within your existing budget? Where do you focus your resources to garner the greatest return on investment?

Healthcare marketing and communications departments are seeing requests outpacing resources. How do you reengineer your department to ensure you are supporting your organization’s goals?

A department assessment begins with an objective assessment of your current reality. Through a review of documents and executive interviews, a department profile is developed. By comparing the department profile with best practices, a gap analysis is created.

Multi-year recommendations are then developed with budget and success metrics.

 

Brand Management

  • Defining your positioning
  • Your brand through mergers and acquisitions
  • Rebranding efforts
  • Graphic and communications style guides

Specific Programs:

  • Your Healthcare MBA in a Day

 

Digital Marketing

Our experienced digital team can assist you in the creation and implementation of digital strategies and tactics, including:

· Content audits and strategy

· Search engine optimization

· Information architecture

· Wireframe development

· Best practices and user experience

· Social media strategy

· Competitive analysis

· Digital campaigns

 

System Marketing Plans

  • Ready to market assessment
  • Selecting Priorities
  • Evaluating the patient experience

Specific Programs:

  • Your Healthcare MBA in a Day
  • If you can move it, you can measure it – ROI Reporting

 

Corporate Communications

  • Using communications to create a culture that supports strategy, and does not eat it!
  • Communications to engage staff and physicians around your strategy
  • Message platforms that support your vision, brand and culture

Specific Programs:

  • Managers as Communicators
  • Creating 90 Day Launch Plans
  • Cultural Alignment

 

Physician Communications is a major challenge for every health care provider. By getting to know your medical staff culture, we can create a physician communications program that will engage physicians in the business and culture of the organization.

Specific Programs:

  • Your Healthcare MBA in a Day
  • Cultural Alignment

 

Issues Management and Corporate Reputation Strategies

In healthcare, there are thousands of interactions with the public everyday. Every interaction has the potential to enhance or harm your brand and corporate reputation. When this occurs you need to be prepared with messaging that supports your brand and reputation.

In this area, the best practices are to have an issues management function that tracks trends and identifies key issues that might impact the organization publicly. A well designed and managed issues management program keeps your organization ready for whatever may arise.

Resources

Healthcare marketers sometimes feel as though they’re caught up in a never-ending, and vicious cycle of being on... read more

Article
01/31/2020

Who owns the patient experience? It’s a question that, on its face, may seem to have a very simple answer. But, I... read more

Article
01/25/2020

Healthcare providers can become so entrenched in their work with patients that, over time, they may lose sight of what... read more

Article
12/31/2019

Corporate culture – an organization’s values, norms, beliefs and behaviors that help define the business ... read more

Article
12/12/2018

Growing up with the dawn of the Internet Age,  millennials are the first generation to have a wealth of information... read more

Article
01/10/2019

While the veracity of human-caused climate change may remain a debatable topic in U.S. politics, businesses around the... read more

Article
01/08/2019

Many businesses – hospitals and other healthcare organizations included – see their customer or patient relationships... read more

Article
11/09/2018
Reviews

Submitted by Katie Synder at WriterGirl & Associates on Tuesday, March 12, 2019


We have enjoyed working with Jean in many capacities over the years. She is a thought leader, a creative problem solver, and an innovator in the healthcare marketing space. She gets things done and has fun doing it!
    Overall Rating

  • Branding
  • Communications
  • Direct Marketing

This vendor would be at the top of my list

Submitted by a verified client from a community hospital on Thursday, March 14, 2019


I've worked with Hitchcock extensively in the past and have always been amazed with their work. Jean truly understands our industry, our patients, and the most effective ways to reach into competitive markets for great results. Highly recommend.
    Overall Rating

  • Branding
  • Communications
  • Direct Marketing

This vendor would be at the top of my list
Recent Reviews

5/5
I've worked with Hitchcock extensively in the past and have always been amazed with their ...read more

5/5
We have enjoyed working with Jean in many capacities over the years. She is a thought lead...read more

View All Reviews
Serving:

Health Systems - Large
Health Systems - Small / Medium
Academic Medical Systems
Details

Employees: 1-10
Min. Project Size: Any
Service Focus

Branding
- 2 Reviews
Direct Marketing
- 2 Reviews
Communications
- 2 Reviews