From global production decreases to stay-home orders in most states, the cascading impact of COVID-19 has had profound effects on businesses and consumers in every industry — and along with it, marketing. At Hileman Group, we’ll continue studying and assessing the changing landscape, along with how organizations can lead in their response.
For now, we look at some basic data points for a high-level overview of where COVID is affecting marketing in B2B spaces and what you can do starting today.
How can we help support your company and its digital, communications or marketing efforts during COVID? Contact us to put your organization in control.
The original version of this page was published at: https://www.hilemangroup.com/Thought-Leadership/Hilelights-Blog/covid-effect-b2b-marketing
Global Prairie is a purpose-driven marketing firm crafting business-building solutions that help our clients drive social impact and cultivate a healthier world. One part creative agency, one part... Read more
As hospitals and clinics reopen for regular patient care and elective procedures, they face a hidden danger—and it’s not just about disease exposure. Instead, healthcare ...read more
Thirty-six billion dollars.If you’re wondering just how much of an influence marketing has in shaping the patient experience, consider that very healthy number. It represents ...read more
With internet presence becoming a standard for businesses as a way to promote and brand themselves, users have set expectations in terms of ease of usability in traversing various ...read more
The baby boomers are aging, millennials are starting families and the government has ramped up its regulations on healthcare marketing. All these realities have the healthcare industry ...read more