We Are, Marketing Happy.
Hedy & Hopp is a healthcare marketing agency focused on holistically activating effective and emotional connections between brands and patients. At Hedy & Hopp, we believe that a healthcare brand’s first opportunity to have a positive impact on a patient’s experience starts just as soon as the patient begins a search for a provider or healthcare information. This is the key moment a brand can begin to make a connection with a patient.
We create integrated marketing solutions that reach the core of who patients truly are to provide a more meaningful and emotional connection with healthcare brands. By integrating impactful brands into a patient’s life, we create work that works. Work that resonates emotionally so patients form lasting relationships with brands.
And we do this with clients who share our passion to improve access to healthcare in an environment of joy and positivity. Let's chat about how Hedy & Hopp can help you create more meaningful connections for better patient experiences.
Fresh off the road from this year’s SHSMD Conference, Jenny and Shelby Auer, Account Manager at Hedy and Hopp, share... read more
Today Jenny welcomes Sunny Yarrish, Director of Marketing, Digital, and Omnichannel at Myriad Genetics. On this episode,... read more
Today Jenny welcomes Megan Cornish, a licensed clinical social worker turned healthcare marketer. Megan shares her unique... read more
With the recent changes with CCPA , CPRA and HIPAA , as well as recent lawsuit settlements in headlines and new states... read more
Today Jenny welcomes her longtime friend and VP of Marketing at TCARE, Julia Pitlyk. They dive into Julia’s transition... read more
You can’t fully understand the evolution of something without knowing the history. This is where Jenny and her guest,... read more
After Jenny’s two-part series on the new HHS bulletin and movement from the FTC from two experts, she is recapping... read more
Is your team scrambling trying to figure out how to make your marketing analytics setup HIPAA-compliant with the new bulletin?... read more
Is your team scrambling trying to figure out how to make your marketing analytics setup HIPAA-compliant with the new... read more
On today’s show Jenny is pleased to welcome William (Skip) Hidlay, Vice President and Chief Communications and Marketing... read more
What do you do when your internal surveys show your patients are thrilled with their care….but your external online... read more
We had a busy fall attending SHSMD, HCIC and SMASH – our first in-person events since COVID. While marketing dashboards... read more
Today Jenny welcomes Deb Nevins, EVP of Customer Strategy at Point of Care Network (POCN). POCN is a platform whose goal... read more
As internet users, SEO, or Search Engine Optimization, is something that we interact with everyday whether we realize it... read more
It is vital to have a strong digital team to grow your organization and reach patient acquisition goals. But is your team... read more
Today’s episode is so timely and so important to listen to. Jenny is joined by Bonyen Lee-Gilmore, Vice President... read more
Artificial Intelligence copywriting has been gaining a lot of steam lately….but is it any good? And, should we all... read more
Submitted by Bonyen Lee-Gilmore at Planned Parenthood on Monday, December 5, 2022
Our team now has the knowledge necessary to make quick, wise, and patient-focused choices in one of the most complex environments in sexual and reproductive healthcare thanks to Hedy & Hopp.
The Planned Parenthood marketing team greatly benefits from their thorough direction and considerate partnership.
We appreciate their cooperation and heartily endorse them to any affiliate who requires a helping hand with digital analytics and advertising tasks.
Submitted by Jenifer Warrell at Quartz Benefits on Monday, December 5, 2022
Quartz understands the importance of having a strong, user-friendly online presence to meet our members where they are and to provide a seamless customer experience.
We transformed our website with the help of the Hedy & Hopp team based on real customer feedback, which increased our digital traffic and made it easier for our members to use.
Hedy & Hopp assisted us in optimizing our digital process so that we could focus our time and energy on content that is meaningful to our members and has an impact on them.
Submitted by a verified client from a community hospital on Tuesday, October 11, 2022
The team at Hedy & Hopp are lead by a dynamic leader in Jenny Bristow. This is bright, talented group of folks who get health care.
