Hospital Crisis Management and Healthcare PR in the Age of COVID-19

I (Stewart) love what I do in large part because of the smart people I continually get to meet and befriend. Jay Geer is another case in point. Perhaps ten years ago, his (then) assistant James Chisum reached out to me and said, “You have to meet Jay Geer. He is THE hospital PR guy, and he pretty much knows EVERYONE in healthcare.”

Today, the experts at Miller Geer & Associates (Jay, James and Sandy Nesheiwat), divide their time 50/50 between healthcare public relations and hospital crisis management .

Jay recently provided his expertise to one of our clients, which, despite having followed the approved safety protocols, needed crisis management help in the wake of some COVID-19 related illnesses and deaths. Our client was grateful for Jay’s advice, and Jay and I agreed it was time for him to finally “guest star” on my healthcare marketing podcast.

Hospital Crisis Management  and Healthcare PR  podcast  to discover:

• Why the coronavirus pandemic provides a “silver lining” platform to showcase positive healthcare and “hero” stories, for both internal and external audiences.
• How to address the public concern about hospital safety from COVID-19 and the resulting tendency to avoid necessary care.
• The many types of crises that Hospitals face today – and what to do about them.
• Strategies for healthcare & hospital crisis management.

Play the recording of our entire Healthcare PR & Hospital Crisis Management Podcast conversation below, or listen to our Healthcare & Hospital Crisis Management discussion via your favorite podcast service.

Other streaming services: This and other episodes of the Healthcare Success  podcast are also available…
iTunes | Spotify | iHeartRadio | Google Play | Pod Bean | Tunein | Radio Public | Stitcher

COVID and Healthcare Marketing — related articles: Webinar & Podcast: COVID-19 Healthcare Marketing Questions  |  5 Ways You Can Use Social Media and Digital Marketing to Help the Public During the COVID Pandemic

Stewart Gandolf
Chief Executive Officer at Healthcare Success

Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

The original version of this page was published at:  https://healthcaresuccess.com/blog/publicity/podcast-hospital-crisis-management-and-healthcare-pr-in-the-age-of-covid-19.html