Demand Metric is a Canadian software and advisory firm that helps innovative companies to launch new products, faster. Through a combination of research, practical tools & templates, training, coaching, and Go-to-Market Operations software (SaaS), we help our clients drive revenue growth by focusing on fundamentals - people, process and technology. If you've had an analyst firm subscription (Gartner, Forrester, SiriusDecisions, etc.) you'll find our approach to be similar but much more cost-effective, practical, and accessible for your whole team. The American Marketing Association (AMA), and Association of National Advertisers (ANA) license our tools & resources making them the industry standard.