The Baird Group is a full-service patient experience improvement firm. When hospitals and medical practices fail to deliver a great patient experience, trust is broken, reputations are damaged and market share declines. A great patient experience requires engaged employees. We help you build both through leadership development, training, and culture assessments. Why? Healthcare organizations lose every time good employees, providers or patients leave. Baird Group helps you build a culture that attracts and retains the best employees and providers while building patient loyalty.