Every December, our team makes a list of the year’s best hospital commercials. We round up the ads that made us laugh, cry, and think[אר1] .
And then we share them with our favorite people: fellow healthcare marketers. (You!)
We’re happy to report it’s been another good year for hospital marketing, with the top campaigns incorporating:
Without further ado …
A note: We don’t play favorites. These commercials are numbered for readability, not ranked in order.
Hartford HealthCare teamed up with Miguel Delvalle, a local barber, to offer free haircuts and healthcare to people experiencing homelessness in Hartford.
In this video, Miguel tells the story from his perspective. Note taken, Hartford HealthCare: Let your community speak for you.
In July 2021, Pedro and Augusto came to Dayton Children’s with a rare case that was classified as craniopagus O’Connell class III. These twins were joined at the head, with many interconnected organ systems.
Dayton Children’s Emmy-award-winning documentary, Connected, presents the story of their seemingly impossible separation. Watch the trailer below. (Warning: Prepare to get pulled in with its incredible storytelling.)
When Children’s Wisconsin says, “every aspect of health,” they mean it. This commercial shows examples of all the ways Children’s Wisconsin cares for their patients’ physical, social, and mental health — and demonstrates what “innovation” means to them.
Did you watch this year’s Super Bowl? You might remember this ad about Roswell Park’s Pet Therapy Program (narrated from the perspective of certified good boy, Hawk). Hearts: warmed.
Accidents could happen to anyone, but some are preventable. Cook Children’s gun safety PSA shares an important message: “Keep guns secured. Protect your children. Lock up all firearms.”
Cancer patients are often told how strong they are. After hearing it so much, the effect wears off. But it doesn’t make it any less true.
Covenant Health shows what strength means to them in a video that makes cancer patients feel truly seen and heard.
Nothing is impossible. Corewell Health is here to prove it.
This health system’s commercial teases some of its most inspiring patient stories, like Chris’.
Related: Looking to tell your patients’ stories in a meaningful way? See how UCLA Health’s storytelling brings in traffic and awards.
Behind every evocative hospital commercial is a patient-centric video strategy. We can help with yours.
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