Every health system confronts that moment when a website redesign becomes necessary. But website redesigns have changed with the times – patients no longer find information just on your website, making most of your historical launch tactics obsolete. It is important to understand how patients interact with your website and how to prepare your site for successful discoverability. Learn how Children’s Health rethought their website strategy and planned for the future – especially for voice discovery.
Courtney Cox Wakefield, Consumer Digital Marketing, Children's Health
Carrie Liken, Head of Industry Healthcare, Yext
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
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