Modea COO Christopher Riegger will be speaking with Alexandra Fletcher of Keck Medicine of USC about the importance of using audience research to inform your digital roadmap.
Is data driving your digital roadmap?
Audience research is an integral part of setting a digital strategy. But many marketers don’t know how to get started, or aren’t aware of the right tools and processes. Learn how Keck Medicine conducted research to better understand consumers, with a focus on digital behavior. Examine the process, insights, and results. Take home a framework for better understanding your own customers.
We help healthcare organizations identify the right digital strategies and create products that infuse control, transparency, and choice into the consumer healthcare experience.
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