Half-Day Virtual Conference
In 2020, content professionals experienced a crash course in crisis communications, plain language and user-centered design. Creating clear, actionable content has never been more important. Building trust and engaging with your audience in a positive and reliable way are major goals for 2021 and beyond.
Join Future Forward, a virtual healthcare content conference for content professionals in the private and public sectors seeking tactics and best practices. This is not a strategy conference. You won’t hear big sky goals from our speakers. We’re focusing on data, tactics and must-do’s.
For 4 not-boring hours, expect to learn more about:
Agenda
Time | Speaker | Description |
9:30 a.m. | Ann Handley & Ahava Leibtag | Fireside Chat on the Future of Content: Writing for healthcare has never been more important. Trust, authenticity, and tackling BIG subjects is the challenge confronting healthcare communicators and marketers in the coming months. Join us for this lively fireside chat where Ahava and Ann will delve into how to write with intention, how to talk to stakeholders about customer-centric language, and what the future of content marketing truly looks like. |
10:30 a.m. | Jen O'Meara | Search in Healthcare: The Importance of Content and Tools for Optimal Performance: In looking at today's healthcare consumer’s journey, there are many outside influences that impact decisions about health and care. Digital is critical, as they turn to the internet for research. Getting them to click is just the first step. What is their first response to the page? Do they immediately know through content and language that they are in the right place and you’re the expert? What tools are you utilizing to provide a positive experience? Learn strategies and tools to assist in overall traffic and customer acquisition from a company that’s worked with more than 50 healthcare clients, including Johns Hopkins, Wellspan Health and CHRISTUS. |
11 a.m. | Carrie Liken | Your Digital Best: Use Data to Inform Your Questions & Answers Strategy: The pandemic taught us the importance of communicating effectively and efficiently with patients and consumers. The healthcare industry is facing new consumer expectations around finding the right information at the right moment. Intent is now key. In this session, you will learn how to look at data to employ effective strategies to understand consumer intent, how that intent changes, and how you can create content and drive timely answers to all questions. Clients and case studies include The World Health Organization, the U.S. Department of State, and the States of New Jersey and Alabama. |
11:30 - 11:45 a.m. |
| Break |
11:45 a.m. - 12:15 p.m. | Jared Wilkinson & Kalia Doner | Creating Content with Stakeholder and Physician Audiences: Doximity curates personalized content daily for its 1m+ members. What catches a subject matter expert’s attention? What inputs do you need from them to create resonant content? And how do you help them explain complex topics in customer-centered language? Tap into tips from the experts about how to write for a physician audience to capture their attention and accomplish your goals. |
12:15 - 1:15 p.m. | Amanda Todorovich, Lakshmi Grama, Chris Boyer, Anthony Shop | Panel With the Experts: Hear from the content creators and managers at the forefront of healthcare today. A pandemic, a social justice movement, and an infodemic were just a few of the things they had to tackle. Learn from their experiences and predictions for the future. |
Speakers, Moderators & Panelists
Chris Boyer: For more than 10 years, Chris has worked with health systems, academic medical centers and physician practices developing digital teams and strategies for marketing.
Kalia Doner: Kalia is a health journalist and regular contributor to Doximity.com. She's also the author and co-author of 28 nonfiction books.
Lakshmi Grama: As Associate Director for Dissemination and Digital Communications at the National Cancer Institute, Lakshmi ensures NCI’s content is future-ready given the rapid pace of transformation in how health information is communicated.
Ann Handley: Ann is a Wall Street Journal best-selling author, a popular keynote speaker, and the Chief Content Officer of MarketingProfs.
Ahava Leibtag: As President and Founder of Aha Media Group, Ahava has 20+ years of experience creating digital content for healthcare organizations.
Carrie Liken: As Yext's first Head of Industry for Healthcare, Carrie has nearly 20 years of experience in healthcare and health policy through government, legal, non-profit and for-profit sectors.
Jen O'Meara: Jen is the Director of Digital Strategy with Eruptr. She brings over 10 years of digital experience in the healthcare space. Previously, Jen served as marketing manager for Holy Redeemer Health System.
Anthony Shop: Anthony is Chairman of the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. In 2011, Anthony co-founded Social Driver, a digital services firm.
Amanda Todorovich: As 2016 Content Marketer of the Year and 2019 Healthcare Internet Hall of Fame inductee, Amanda Todorovich is the senior director of content at Cleveland Clinic.
Jared Wilkinson: Jared has over 20 years experience in the healthcare industry. He has been a part of leading healthcare companies like Doximity, Healthgrades and Cerner.
We’re on a mission to deliver clear healthcare content to your readers. As a healthcare marketer, you are constantly detangling the complex web of content challenges. We can help by creating strat... Read more
