Forum for Healthcare Strategists on 02/20/2024 in Webinar

Unlocking the Power of First-Party Data

Unlocking the Power of First-Party Data
03/19/2024 - 03/19/2024
12:30PM - 1:30PM

Today’s healthcare marketers understand the importance of putting privacy first. In doing so, they are focusing on first-party data collection, which unlocks new tactics at every step of the patient journey, all while complying with HIPAA guidelines.

Join Ray Mina, VP of Marketing at Freshpaint, to explore the critical role of first-party data in maintaining HIPAA compliance, controlling data sources, and preventing unauthorized sharing with third parties like Google or Meta. You’ll learn:

• The benefits of first-party data, including its ability to enhance patient experiences without compromising protected health information

• Practical strategies for collecting first-party data, including essential steps and tools such as Healthcare Privacy Platforms, Analytics, CRM, and Warehousing

• How to scrub your website of unauthorized third-party tracking tools

Don’t miss out … register today!


REGISTER HERE


We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.


More by Forum for Healthcare Strategists

Sonic Tonics: Sound Marketing for Healthcare in an Age of Uncertainty


Engage Consumers with Custom Experiences: How UPMC Builds Journeys that Meet Customer Needs


Improving SEO & Patient Acquisition with a Headless CMS


4 Pandemic-Driven Imperatives to Create a More Human Healthcare Experience