The U.S. Department of Health and Human Services has upended what we know to be true about compliance in the healthcare digital marketing space.
“Almost every hospital's homepage is sending visitors' data to third parties, study finds” –Fierce Healthcare
We've been unpacking how it impacts every piece of your ad tech strategy. Our first webinar focused more on interpretation of the guidance and what it means for Google Analytics—this webinar further explores:
Presented by:
Jane Crosby
EVP, Strategy and Business Development
True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more
Learn how to navigate the evolving digital landscape to effectively drive qualified leads.In this 20-minute session led by True North Custom VP Jane Crosby, you'll learn practical ...read more
Transform Consumer Experience TrackBy aligning paid search, social, and display strategies with SEO priorities and physician marketing activity, Baptist Memorial Health Care was able ...read more
Explore the latest best practices for women’s health engagement. During this session, you will learn: How to develop practical patient personas to target your efforts.Craft ...read more
The typical healthcare marketing budget was lean to begin with—and COVID-19 has forced many organizations to tighten or trim costs even more. This session will help you determine ...read more
Ask a Healthcare Lawyer: HIPAA Compliance for Healthcare Marketers
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