True North Custom  on 04/10/2023 in Webinar

Part 2: Marketing Tech & HIPAA

Part 2: Marketing Tech & HIPAA
04/12/2023 - 04/12/2023
12:30PM - 1:00PM

The U.S. Department of Health and Human Services has upended what we know to be true about compliance in the healthcare digital marketing space.

“Almost every hospital's homepage is sending visitors' data to third parties, study finds” –Fierce Healthcare

We've been unpacking how it impacts every piece of your ad tech strategy. Our first webinar focused more on interpretation of the guidance and what it means for Google Analytics—this webinar further explores:

  • Maps
  • Video embeds
  • Landing pages
  • Advertising platforms 
  • Performance measurement and enhancement tools
  • Answers to questions we’ve heard from health systems


Presented by:

Jane Crosby
EVP, Strategy and Business Development


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True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more


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