Digital Marketing & Advertising Track
Sponsored by: Reason One
To rebound from mandatory shutdowns in 2020, American Health Imaging (AHI) had to address consumer fears and reach patients who might be delaying medical imaging. Hear how AHI pivoted its digital marketing strategy to drive patient volumes across ~35 outpatient locations. The results of the digital marketing strategy — including 2,000+ total conversions — demonstrated an effective approach to quickly reaching more patients.
This session outlines key success factors, including targeting, messaging and designing strategies to optimize conversion rates and lower cost per lead.
Presented by:
Melissa Weston
Vice President, Marketing
American Health Imaging
Eric Silberman
President and CEO
True North Custom
True North is your expert healthcare marketing agency, offering full-service, HIPAA-compliant marketing solutions.
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
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