Navigating the Move to Google 4 (GA4): What Healthcare Marketers Need to Know

Master Class - Sponsored by Invoca

Website analytics are the foundation of any healthcare organization’s digital marketing efforts. If you don’t have a solid approach to measuring performance, how can you be sure you’re making the right investments in your healthcare marketing? 

For many, Google Analytics has long been the preferred analytics platform that gives confidence to manage digital marketing. Setting it up is free (for most), it’s easy to use and it integrates with the Google ecosystem of digital marketing tools (Google Ads, Google Search, Google Tag Manager). In short, it’s the bedrock upon which web and digital marketing decisions have been made for over a decade. So, what happens when there’s a tectonic shift in the way Google Analytics collects web traffic data, you lose your historical data and that break forces a new approach? 

This master class will address what’s changing and what’s at stake so you can better prepare for web and digital marketing analytics life in the GA4 era. This class is a comprehensive look at what it’s going to take for healthcare organizations to adjust to this new paradigm of web analytics. Though GA4 offers more capabilities and is better suited to modern web technologies, it comes at a significant cost to previous ways of managing analytics, and you’ll leave with a clear picture of what you need to do.

Presented by:

Sara Patterson
Marketing and Communications Manager
Le Bonheur Children's Hospital

Mark Samber
VP of SI Labs
MHP/Team SI

Lannie Byrd
COO
MHP/Team SI

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