Building Effective Marketing Dashboards with Looker Studio

Tools, Technology & Analytics Track Sponsored by FreshPaint

With the transition away from UA to GA4, reporting changed dramatically and introduced challenges for reporting on marketing performance. 

In this session, learn from the experiences of several healthcare organizations that used custom Looker Studio dashboards to harmonize GA4 data, marketing platform data and appointment data into an integrated report that allows them to track market tactic effectiveness and manage business goals.

Presented by:

Mark Samber
Vice President, SI Labs 
MHP/Team SI

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