Tools, Technology & Analytics Track Sponsored by FreshPaint
With the transition away from UA to GA4, reporting changed dramatically and introduced challenges for reporting on marketing performance.
In this session, learn from the experiences of several healthcare organizations that used custom Looker Studio dashboards to harmonize GA4 data, marketing platform data and appointment data into an integrated report that allows them to track market tactic effectiveness and manage business goals.
Presented by:
Mark Samber
Vice President, SI Labs
MHP/Team SI
For more than 40 years, MHP/Team SI has worked with hospitals, colleges and universities, nonprofit organizations, Fortune 500 companies, and government agencies to build their brands, increase pub... Read more
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