Intent Marketing 101 for Healthcare Marketers

Discover Why & How Healthcare Marketing Must Accommodate Patient Intent to be Effective

Today’s online consumers use search to actively seek solutions for problems, including health concerns.
They expect quick, clear options via many channels. If you can’t provide them, someone else will. 

Join Carrie Liken from Yext as she share tips for shifting from push marketing to intent marketing. 

She’ll explore ways to adjust your strategy to anticipate patient desires and expectations and provide actionable next steps.

• What intent marketing is, and how it differs from push 
• How other industries capitalize on consumer intent 
• Simple tips and takeaways to grow intent marketing efforts

About Carrie Liken
Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means. Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.

About Yext
Yext is building the future of search. With a mission to provide perfect answers everywhere customers search, Yext’s Search Experience Cloud puts businesses in control of their facts online. By providing brand verified answers on their own websites — then across search engines, maps, apps, voice assistants and chatbots — Yext helps brands take back control of the customer journey. With Yext, brands can regain — and maintain — a direct relationship with their customers. Every day, customers are asking questions about your brand. Are you answers-ready?

About Medicom Health
Medicom Health is the market leader in online health risk assessments (HRAs). It’s our passion! 500+ influential hospitals use our best-in-class tools to convert website & Facebook visits to revenue-rich office visits. At first glance, these evidence-based HRAs appear to be simple “health quizzes” but they hide a deeper power. They spark “aha moments” to engage patients. They collect actionable data to turbo-charge CRMs & personalize digital outreach. The back-end portal allows marketers to enhance their patient acquisition workflow via customization and integration options.