PRE-CONFERENCE WORKSHOPS
SPONSORED BY: MODEA
Ever tried justifying your marketing efforts and found it impossible to track ROI, to identify patient value or find financials internally to prove your marketing efforts? Are you subject to budget cuts without being able to justify dollars or ask for more (rather than give it up)? It’s time to bring modern marketing to healthcare. See how two leading academic medical systems in Cleveland and Phoenix transformed marketing from a communication function to a strategic revenue driver, focusing on the patient: in and out of the system.
Presenters:
Katie Grey
Senior Director, Brand Advertising
Banner Health
Chris Pace
Chief Digital Marketing Officer
Banner Health
Carrie Liken
Head of Industry, Healthcare
Yext
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set o... Read more
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