84% of patients perform a search after receiving a diagnosis. And modern AI services like Google and Alexa have trained them to expect immediate answers to their healthcare questions. But your marketing tech stack isn’t prepared to deliver them, leading to a poor patient experience and deficits in patient access.

Learn how IHA utilizes Yext Answers to answer natural language questions — putting direct answers in front of patients during their moment of need.

In this webinar, you’ll discover:

• The value of provider data in driving patient access to your providers and organization
• How to map patient intent to the right provider to solve the patient’s healthcare needs
• How IHA uses the power of Answers to improve patient acquisition and patient experience

Meghan Brescia, Brand Strategy Manager, IHA

Carrie Liken, Head of Industry, Healthcare, Yext

Sam Torres, Yext Administrator, Yext