How to Balance Strategic Vision and User Experience in Your Next Redesign

Connecting health care and well-being is a strategic vision for Cone Health – and an initiative that needed to shine through on their new website. Attend this session and learn how the redesign strikes a balance between a progressive strategic vision and traditional user behavior. You’ll see how usability test results challenged some early hypotheses and lead to a site that is connecting site visitors to appropriate care options and delivering on Cone Health’s strategic vision.

Attendees will be able to:

1. Tie big-picture organizational vision with digital goals – and find a path forward when they don’t immediately      align.

2.Understand how users connect to information about care options on the web and how to use user behavior data to create a site structure that matches their needs.

3.Leverage usability testing to prove or challenge healthcare marketers’ assumptions about how users complete top tasks for finding care.

Sponsored by Geonetric