Consumer Engagement Track - Sponsored by Kyruus
Consumerization is evolving the patient experience. Today, that experience expands beyond the clinical setting to include researching providers, scheduling appointments, verifying insurance, paying a bill, providing feedback and more. Regardless of the touchpoint, this is happening online. Consumers are increasingly savvy about using digital channels and leaving online feedback that influences the reputations of hospitals and physicians.
This session offers insights into the trends driving the consumer journey, how healthcare is embracing a feedback economy in which ratings and reviews have become the currency driving business performance and growth.
Presented by:
Amanda Henson
Director of Online Reputation Management
LifePoint Health
Annie Haarmann
Head of Strategy & Consulting, Healthcare
Reputation
The Leading Marketing and Patient Experience Platform. Drive provider and location selection and improve CX. Help patients find and choose your doctors, hospitals and clinics, and improve care with... Read more
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