Historically, the process of matching content to the right audience and channel—and most importantly, measuring whether the audience did anything as a result— involved a good bit of guesswork. Thanks to marketing technology (aka MarTech), content can be targeted, crafted and tracked with greater precision than ever before. In this webinar, you'll discover how healthcare leaders are leveraging their CRM, marketing automation platforms and other components of a MarTech stack to level up their content strategies.
True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more
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