Health Systems Can Leverage Consumers Shift to Digital Interactions for Service Line Growth
Health systems need to drive patient volume for struggling service lines, which anecdotally appear to be 85% of pre-pandemic levels.
People are still hesitant to seek care, yet have higher digital expectations than ever before. They increasingly choose digital as their first means of interacting with your facilities.
Join us to hear Carrie’s tips for understanding and acting on what your consumers are digitally “signaling” – what they are looking for, what they are and are not comfortable doing.
In this 1-hour webinar:
Presented by:
Carrie Liken, Head of Industry for Healthcare at Yext
Carrie Liken joined Yext as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means. Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.
About Yext
Yext is building the future of search. With a mission to provide perfect answers everywhere customers search, Yext’s Search Experience Cloud puts businesses in control of their facts online. By providing brand verified answers on their own websites — then across search engines, maps, apps, voice assistants and chatbots — Yext helps brands take back control of the customer journey. With Yext, brands can regain — and maintain — a direct relationship with their customers. Every day, customers are asking questions about your brand. Are you answers-ready?
Unlock Health, powered by the recent acquisitions of Eruptr and DECODE and supported by a team of experts in ROI design and technology, is healthcare's first single-source growth platform. We conne... Read more
Key Takeaways & Insights for Hospital MarketersChart a path to digital marketing success! The thoughtfully compiled results are available from the 10th edition of this respected ...read more
Learn How MedStar Health Uses an Ortho HRA as a Compelling Entry Point to Access Appropriate CareMedStar Health considers HRA strategies to be an important digital front door, providing ...read more
Key Consumer Insights for Healthcare MarketingPivoting from their popular annual survey on healthcare digital marketing trends, Geonetric focused on better understanding “the ...read more
With more than 84,000 health risk assessment completions last year and an impressive 51% completion rate, Banner Health consistently leads our clients in HRA performance. Want to know ...read more