South Shore Health (SSH), located near Boston, is a next-generation community health system that competes against some of the world’s pre-eminent healthcare organizations. In an era of consolidation, their business and brand are growing, buoyed by recent reinvention of their brand/digital experience. In this presentation, hear about proprietary research into consumer interest in next-gen health services and see examples of South Shore Health's brand/digital reinvention and the business success realized from these efforts.
Amy Derjue, Senior Digital Content Strategist, South Shore Health
Michael Stutman, Senior Vice President, Strategy and Research, Primacy
1500 Masters Blvd, Championsgate, FL 33896, USA
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