Forget About the Metaverse...This is the Next Big Opportunity for Health Care

Innovation & Cross-Disciplinary Solutions Track

After several years of rapidly changing customer expectations and priorities, and increasing disruption in the industry, healthcare organizations face a crossroads. While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement. Activation alone is not enough. 

Healthcare organizations historically have created solutions that work for the organization and the industry, not the consumer. The modern consumer expects and demands that solutions begin with and keep at the forefront of their expectations and needs. Without this consumer-first approach, healthcare organizations cannot compete.

Presented by:

Jennifer Bollinger
Senior Vice President, Chief Consumer Officer
Ochsner Health System

Ms. Sondra Brown
President
Market Dynamics Research Group, Inc. (MDRG)

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