Posted By Reason One on 07/09/2021 in Conference Exhibitor

Digital Evolution in a Merger: Relaunching Prisma Health

Digital Evolution in a Merger: Relaunching Prisma Health
HCIC21 at The Cosmopolitan of Las Vegas
3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA
11/02/2021 - 11/02/2021
2:30PM - 3:30PM

Digital Strategic Planning Track

Sponsored by: Coffey Communications

Two health systems, three intranets and dozens of web properties. After Greenville Health and Palmetto Health merged to become the largest private, nonprofit system in South Carolina, their team had a very big task ahead — form a cohesive digital experience for internal and external audiences under the new brand.

This conversational case study details the strategy, process, and role of stakeholders during this complex project, and gives a look at how to plan for a large-scale redesign, whether you're engaged in a merger or rebrand.


Presented by:

Kimberly Gibson
Vice President, Client Services
Reason One


Richard Baldwin
Manager, Digital Engagement Services
Prisma Health


REGISTER HERE


3708 Las Vegas Blvd S, Las Vegas, NV 89109, USA

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