Digital Strategic Planning Track
Sponsored by: Coffey Communications
Two health systems, three intranets and dozens of web properties. After Greenville Health and Palmetto Health merged to become the largest private, nonprofit system in South Carolina, their team had a very big task ahead — form a cohesive digital experience for internal and external audiences under the new brand.
This conversational case study details the strategy, process, and role of stakeholders during this complex project, and gives a look at how to plan for a large-scale redesign, whether you're engaged in a merger or rebrand.
Presented by:
Kimberly Gibson
Vice President, Client Services
Reason One
Richard Baldwin
Manager, Digital Engagement Services
Prisma Health
Reason One is a full-service digital partner to the leaders and go-getters in healthcare. We provide strategy, design, content, development, and digital marketing services to hospital systems, foun... Read more
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