Create a Next Generation User Experience for Potential Employees with Digital Marketing

Marketing & Digital Engagement Track

The healthcare worker shortage is a nationwide issue, and it’s guaranteed your hiring managers are feeling the effects. While human resources is the expert in recruiting, marketing (particularly digital marketing) is uniquely positioned to help sell the organization to job seekers. Crafting an exceptional online job seeker experience and delivering a well-tuned mix of content marketing stories can help fill human resource’s talent pipeline. 

Learning Objectives:

• Craft a next generation user experience for job seekers researching your organization online.
  
  
• Use content marketing to showcase workplace culture to sell potential job seekers on your organization.
  
  
• Build a strategy to support human resource’s efforts on employee engagement and retention. 

Presented by:

Ben Dillon
Chief Strategy Officer
Geonetric 

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