Content Marketing Mastery for Healthcare: Driving Patient Engagement & Appointments

Join us for an in-depth exploration of the transformative power of content marketing within the healthcare industry. With search-driven visits to hospital sites tripling those from non-search sources, and appointment bookers conducting three times as many searches as non-bookers, the need for a robust content strategy has never been clearer. Discover how to captivate and convert your audience with strategic content creation.

Key Takeaways:

• Uncover the reasons behind the formidable impact of content marketing in healthcare.
• Dive into the step-by-step process of executing a successful content strategy, from defining your target persona to deploying and testing content.
• Grasp the significance of blogging for early relationship building and search engine optimization (SEO).
• Get actionable insights on planning, creating, deploying, and auditing your content for maximum reach and effectiveness.
• Find out why a diverse asset mix and consistent, quality content volume are essential.
• Embrace new technologies, including AI, without losing the heart of your message.

Presented by:

Rod Thomas
Regional Vice President
True North Custom

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