Unlock Health on 03/01/2024 in Conference Sessions

CFO-Defensible ROI

CFO-Defensible ROI
Caesars Palace Las Vegas
3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA
04/17/2024 - 04/17/2024
3:15PM - 4:15PM

Nationwide, healthcare organizations are grappling with optimizing marketing investments while managing service access and capacity.

Hear how marketing and finance leaders are working together to come up with credible methods to calculate marketing’s impact. Learn what it takes to get access to the right data and how to translate that data into what leaders want.


Presented by:

Mark Bohen
Chief Marketing & Communications Officer
Mass General Brigham


Ashley Cusimano
Senior Director of Finance
Orlando Health


Andrew Snyder
SVP, Marketing & Communications
Orlando Health


Dan Lavelle
Chief Product Officer
Unlock Health


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Unlock Health, powered by the recent acquisitions of Eruptr and DECODE and supported by a team of experts in ROI design and technology, is healthcare's first single-source growth platform. We conne... Read more


3570 S Las Vegas Blvd, Las Vegas, NV 89109, USA

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