Forum for Healthcare Strategists on 01/04/2021 in Webinar

Activating Your Healthcare Heroes: Creating Passionate, Experience-Driven Brand Ambassadors in the COVID Age

Activating Your Healthcare Heroes: Creating Passionate, Experience-Driven Brand Ambassadors in the COVID Age
01/28/2021 - 01/28/2021
12:30PM - 1:30PM

Although healthcare is a very human industry, many organizations don’t commit the effort to ensuring that employees are prepared to deliver the brand and experience in everything they do. The pressures of operating through COVID have only exacerbated this challenge—burned out, frustrated, and sometimes vilified employees aren’t getting the support, guidance, and inspiration they need to deliver what makes the organization’s healthcare experience unique.


In this webinar, you’ll hear how LCMC Health and Northern Light Health are powerfully engaging employees so they can confidently and compellingly live the brand in every single interaction. Join your colleagues to examine:

• The strategies that guided these unique programs

• The tactics used to bring people along on the journey

• The results achieved by turning healthcare heroes into powerful advocates for the brand and experience


Take home lessons for implementing a brand ambassador program in your own organization, including elements to deploy and “sell stories” for gaining leadership commitment and alignment.


Note: By registering for this webinar, you agree to have your contact information, including email, shared with the sponsor of this webinar for the purpose of following up on your interests.


REGISTER HERE


We are the premier source for professional development for healthcare marketing, strategy, and physician relations executives.


More by Forum for Healthcare Strategists

The Ultimate Healthcare Brand, Experience, and Culture Playbook


Marketers & Communicators Lead the Way to Growth: Let’s Talk


Are You Ready for the Tidal Wave? The Resurgence of Elective Orthopedic Procedures


Diversity and Inclusion in Healthcare: Stanford Health Care's Journey