Social media is the #1 channel used by healthcare marketers to educate and engage their communities—and this has been especially true during the COVID-19 pandemic. Learn how social media strategists at leading healthcare organizations are responding to the crisis and what pivots they’ve made that are here to stay.
True North Custom is an innovative content marketing agency focused on growth and engagement. Our passion is helping healthcare organizations build engagement and affinity, drive revenue growth and... Read more
There are more than 6,000 hospitals in the U.S. — and most of them don’t have an effective content strategy. We’ll provide the answers to the following questions:What ...read more
When measuring the impact of patient acquisition campaigns, there are three key performance metrics that most accurately demonstrate campaign effectiveness. In this 20-minute ...read more
Historically, the process of matching content to the right audience and channel—and most importantly, measuring whether the audience did anything as a result— involved ...read more
Explore the latest best practices for women’s health engagement. During this session, you will learn: How to develop practical patient personas to target your efforts.Craft ...read more
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