Who I Am

To say I’m passionate about healthcare digital strategy and patient experience probably doesn’t go far enough. I’m inspired to help healthcare organizations connect with the potential of digital in ways that will make patients safer, help providers improve their worker, and ultimately save lives. Healthcare is personal for everyone. This is my story.

When I was 18 years old, I was admitted into the ER with life-threatening complications resulting from my previously undiagnosed Type 1 diabetes. Among many other challenging experiences during that time, I got an up-close look at the way healthcare works.

For years, I struggled to manage my care - not knowing enough about my disease, nor the tools needed to communicate effectively with the doctors and nurses who were trying to help me. Although I wanted to be healthy – like many people do – the rigidity and complexity of the healthcare system proved to be a significant barrier.

But 20 years ago, something changed. Online tools were cropping up to help patients and providers communicate and  put a patient’s care back into the our hands. The promise that I saw then is reality today - and digital tools have matured. But in healthcare, we’re still not using them the way we want to. The way we could be using them. We’re still missing the opportunity to help millions.

My mission is to help organizations realize that potential. 

What I Do

As a digital leader dedicated to revolutionizing the way hospitals and health systems use digital in their strategy and operations, I support organizations in many ways:

DEVISE

Form digital experience strategies by helping you understand and put the customer at the center of your digital experience strategy

DESIGN

Implement user experience design to optimize online customer experiences spanning marketing, access, clinical and operations

LEAD

Model visionary leadership at the intersection of creative, digital and business - relentlessly focused on the customer

TRANSFORM

Model digital structures to support organizations’ business, brand, mission and vision