Five years ago, McKinsey Global Institute stated in a discussion paper on AI use cases that marketing was one of the...
Posted By Invoca on 09/06/2023
Artificial intelligence (AI) is revolutionizing marketing. However, AI in marketing is about much more than automating tasks...
Posted By Invoca on 08/24/2023
Data-driven marketers have their online conversion funnel down to a science. They know exactly how many clicks their paid...
Posted By Invoca on 05/10/2023
Economists are predicting a recession in 2023 and marketers know all too well what this means: their budgets will be...
Posted By Invoca on 02/07/2023
I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing...
Posted By Healthcare Success on 01/04/2023
