Social media is an incredibly powerful tool that needs constant attention. The most recent evolution of social media has people of all media skill levels seeking new information.
Now, more than ever, consumers and companies alike are trying to understand how to use the ever changing social media networks in the most effective way. As marketers, we have found ourselves on the same journey of mastering this ever evolving digital frontier. That’s where the video series “Social Innovators” was born.
Looking back, we can see that Social Media was founded to increase conversations and communications, closing regional mileage gaps. With that idea, we see the emergence of four pillars in social networking: to inform, educate, inspire and entertain. The ways to execute these four pillars are always evolving and changing.
If you’re committed to enhancing your organic social network, then your strategy needs to evolve and you need to be committed to testing new trends. Trying new things can be scary and failure isn’t fun for anyone. However, it’s through trial and error that brands create authentic engagement and results.
It’s often been stated that to know more about the present or future, you must turn and look back. Here is a quick history lesson on the evolution of social media.
Social Media is constantly evolving, and if you are still doing it how you’ve always done it, you may be doing it all wrong.
If you’re committed to enhancing your organic social network, then you need to keep up with current trends so you can tap into all the real benefits that these platforms offer. Staying up to date on current trends and social media thought pieces can provide you with a real equal opportunity playing field.
The historical backdrop of social media has been brief, however, it has made a HUGE impact on how businesses and brands communicate today. Fast changes in interest, innovation, trends, culture and methods of communication can be intimidating to the novice social media user. No worries, we got your back.
Stay tuned we will be sharing tips, tricks and new strategies to implement. Till next time, stay innovative.
The original version of this page was published at: https://mhpteamsi.com/news/social-medias-evolution-what-it-means-for-brands/
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