Lannie Byrd, Chief Operating Officer at MHP/Team SI discusses the latest Apple iOS 14 update and its impact on advertisers.
Apple rolled out its newest operating system, which includes the tech giant’s biggest privacy update ever. The update will require Apple users to opt-in for web and app activity tracking. That includes apps, like Chrome, Facebook, Instagram, and other platforms where you’re likely running ads.
This has raised concerns that advertisers will no longer be able to measure the success of ads, optimize them and properly attribute any conversions.
Here’s what we know so far:
And, here’s what I want to stress:
Whitney Burgess
The original version of this page was published at: https://www.mhpteamsi.com/news/apple-ios14-updates-impacts-advertisers/
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