Sitecore’s Growing Healthcare Footprint

Sitecore usage among hospitals and health systems has grown steadily over the last decade. This growth was further accelerated when leading health systems, such as Johns Hopkins Medicine, Mayo Clinic, and Cleveland Clinic, launched their websites on the Sitecore platform.

At last count there were well over 100 notable health systems and hospitals using Sitecore to power their consumer facing digital experiences. Some of those organizations are listed here.

Example Sitecore Healthcare Websites

Why are Health Systems and Hospitals Choosing Sitecore?

Sitecore is a powerful solution for hospitals and health systems wanting to create personalized omnichannel digital experiences for their consumers. The easy-to-use interface and overall flexibility make it easy to integrate with existing systems and customize experiences for different audiences. Plus, it's secure, safe and scalable, so organizations can trust that their customer data is protected and can rest easy knowing that the system can easily scale according to their needs. Sitecore's is a great choice for organizations looking to elevate their digital patient experience.

Established and proven. Sitecore is well established as one of the leading enterprise CMS/DXP platforms across all industries including healthcare. When marketing and IT teams are recommending a platform that requires a significant investment, they like to see many industry leaders using Sitecore.

Scalability and flexibility for integration. Sitecore provides a wide range of integration tools and connectors, including web services, APIs, and custom connectors, to enable seamless data flow between Sitecore and other systems. Sitecore websites typically integrate with common third-party platforms including Yext, Reputation.com, Kyruus, EMRs and patient portals, external provider and location data, chatbots, CDPs, and Salesforce and health-specific CRMs.

Strong Sitecore partner network. Sitecore has a wide network of experienced and capable partners, including several health-focused agencies — like us!

Omnichannel Personalization. Personalized digital experiences have become the norm in many industries, and patients are increasingly seeking similar levels of convenience and customization in healthcare. This expectation extends beyond just websites and applies to all digital touchpoints. Patients expect their digital interactions with healthcare systems to be tailored to their specific needs and preferences, and they do not want to repeat the same information multiple times.

Microsoft .NET Technology. Given the prevalence of Microsoft usage within health systems, adopting a CMS/DXP built on the .NET framework for operational and resource management purposes is a logical choice. Building on Microsoft Azure provides additional security measures and safeguards and is generally seen as advantage by most health system IT teams.

Strong Onsite Search Experience. Sitecore has one of the most promising search tools among DXP providers. Sitecore acquired an AI-based search platform in 2021 to serve as the foundation for its evolving search strategy. Now renamed Sitecore Search, it can power intelligent results and recommendations. Additionally, Sitecore is often integrating with Lucene and Solr search engines is well documented and supported.

HIPAA Compliance & Security. Sitecore offers features and tools that help organizations meet HIPAA requirements, such as data encryption, access controls, and audit trails. Additionally, for organizations leveraging Sitecore CDP, Sitecore’s multi-tenant SaaS architecture provides a higher level of security for healthcare organizations. Sitecore sites can be hosted in Azure’s HIPAA compliant cloud architecture.

Centralized Content Management. Sitecore Content Hub is a powerful application that serves as an omni-channel content repository. It is well-suited to fulfill data requirements and has the potential to expand into additional areas such as post-visit instructions, patient logistics, and the creation of original health information content.

Headless Optimized. Sitecore's headless capabilities allow organizations to create entirely new experiences while managing content delivery from a central location.This allows healthcare organizations to conveniently provide a consistent content experience across all channels and devices, whether it be a website, mobile app, social media platform, chatbot, or voice experience.

Sitecore’s Microservices-based, API-first, Cloud-native and Headless (MACH) architecture allows organizations to quickly and securely integrate disparate systems. Thanks to its easy-to-use, safe and scalable architecture, Sitecore enables customers to fully leverage their existing technology investments by providing comprehensive access to customer data and create highly personalized experiences. This not only simplifies the integration process, but also opens up opportunities for increased relevance, loyalty and outcomes overall.

Sitecore's easy-to-use omnichannel delivery capabilities allow businesses to create seamless experiences for their customers across whatever channels they happen to be on. It gives businesses the power to engage with their customers using channels such as Amazon Alexa and Google Assistant, as well as providing scalability when dealing with content creation – all through a secure, safe platform. Sitecore ensures that content can be created once and then reused across all channels, creating an immersive experience no matter how customers choose to interact with the organization.

Sitecore Strategy & Optimization Partner

Looking for a Sitecore strategy or development partner? We can handle complete custom implementations or collaborate with your existing internal dev teams or agency partners. Learn more about how we partner to extend Sitecore development capabilities.

Glen Doss

The original version of this page was published at:  https://www.allianceinnovations.com/blog/sitecores-growing-healthcare-footprint-2/