The coronavirus pandemic is rapidly changing the way we live, work and operate on a day-to-day basis. Here are some of our recommended best practices to ensure a solid plan for communication during this time.
Sometimes it takes a crisis to bring us back to what is really important – our personal and community health, but also the fact that we are all just one piece of a wide-spread, integrated global ecosystem. When so much seems out of our control, some things we can control, such as good judgement, thoughtful communication and empathy.
So, where do we go from here? We have been getting questions from clients about how to best communicate across a range of audiences, so we put together some recommended best practices and hope you find it helpful:
Don’t hesitate to ask questions and explore new avenues as every company is trying to manage unforeseeable next steps. MERGE has been ingrained in the healthcare and financial industries for decades – we understand both the impact a global crisis can have and the associated stress that our clients, colleagues, friends and families may be experiencing today and down the road. We are in this together as we embrace change and navigate these increasingly uncertain times in finding a new normal with confidence.
The original version of this page was published at: https://mergeworld.com/news/news-and-events/navigating-the-right-way-to-communicate-throughout-the-coronavirus-crisis?returnUrl=https://mergeworld.com/news
We are an award-winning marketing services firm that merges storytelling and technology to bring health, wealth and happiness to the world. People come to MERGE looking for a new way; for ideas and... Read more
How can health providers foster patient advocacy, utilize data-driven decisions and create personalized content to drive brand awareness?The ultimate goal is to not only craft a reputation ...read more
Misty Castadli, UX Design Lead, talks with MERGE Chief Digital Officer Saurab Bhargava about how consumer behaviors within the digital space have changed since the onset of the pandemic ...read more
95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses. (Accenture, Life Trends 2023)So how are you keeping up?In ...read more
Part Two of MERGE’s seven-part series on omnichannel marketing discusses the importance of understanding the thoughts, feelings, and behaviors of segmented targets in the field ...read more
Unlock High Performance, HIPAA-Compliant Marketing
Purpose built for Healthcare Marketing in a Privacy-Focused World