The shift to digital healthcare didn’t start with Covid-19, but the global pandemic undoubtedly accelerated it. According to Deloitte, back in 2011, investment in health tech was about $1.1 billion; in 2019, it was $7.4 billion and jumped to a staggering $14 billion in 2020.
So, what does all of this investment mean for healthcare organizations (HCOs)? That change is coming to the industry faster than many previously thought.
Some of the biggest changes are in the area of patient experience, where traditional providers face challenges against digital-first HCOs. According to one study, HCOs that discover and apply customer insights are 5x more likely to grow revenue.
Tellingly, patients see their app and associated communication experience as a reflection of their care team, leading to high engagement with digital experiences. For example, push notifications earned reaction rates upwards of 40% for HCOs in another study — over 30% higher than average reaction rates.
To help you understand other ways the healthcare industry is shifting, we’ve compiled a list of the most telling statistics in digital healthcare and optimizations. With these stats, HCOs can contextualize the changes happening in healthcare, so they don’t get left behind as this industry rapidly develops.
As we’ve seen, overall investment in health tech has grown enormously. However, those billion-dollar figures don’t tell the whole story. Looking at the healthcare industry as a whole, we can see who is poised to reap the benefits of the new money flowing in and what pitfalls exist for current companies making the move to modernize.
Optimization and personalization are two ways that HCOs are looking to set themselves apart from the competition. Creating a data-backed digital adoption strategy that improves patient experience increases profits, but that doesn’t mean everyone has improved in these areas enough to take advantage—as these stats will show.
When thinking about optimizing in the healthcare industry, patients need to be your top concern as they are the ones you are ultimately optimizing for. It’s no surprise 2020 was a hard year for many patients, and insights from them can help you understand what they need from HCOs.
If HCOs want to continue to succeed and grow, it’s clear a strong digital adoption strategy will need to be a part of their future plans. Patients and investors are asking for more digital adoption, and HCOs have yet to meet that challenge wholeheartedly. The good news is for HCOs willing to adapt and change the way they provide services to their patients, a sea of potential improvements is waiting to be put to use. One of the best ways to find the changes you need to implement is with data-backed optimizations and personalization found through data analysis and A/B testing.
Daniel Boltinsky
Managing Editor, North America
Kameleoon
The original version of this page was published at: https://www.kameleoon.com/en/blog/digital-healthcare-patient-experience-statistics
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