Custom content. Custom experience
About WriterGirl & Associates

When you want to reach new patients and strengthen existing relationships, you need a thoughtful content strategy with effective, relevant messages. This is no easy task – especially if you’re strapped for time or short on staff. 

With WriterGirl, you'll get a reliable content partner who is 100% dedicated to healthcare. Our team of writers, designers and strategists are ready to jump in so you don't have to tackle your marketing goals alone. We’ll create content that showcases your organization's unique voice and expertise, helping you reach your audience with a message that resonates and gets results.

From search-optimized blog posts to infographics, content strategy to website overhauls, we're ready to support you through any content marketing venture.

Here are some of the things we do best:

  • Create, refresh and overhaul website content for healthcare organizations — both large and small
  • Write content for:
    • Conditions, treatments and procedures
    • Blogs & social media 
    • CRM campaigns
    • Physician bios
    • Patient stories
    • Video scripts
    • Ads, marketing, collateral and high-profile reports
  • Audit content and develop content strategies for website updates and migrations
  • Edit and proofread content from your marketing team or other colleagues
  • Manage projects from start to finish

Need a content partner? Our team is ready to jump in, so you don't have to tackle your marketing goals alone. Reach out any time to learn more.

Resources

This fall, your foundation might be gearing up for one of its busiest seasons. September through December is the perfect... read more

Article
09/22/2023

As healthcare marketers, you likely face a daily challenge. That is, how to balance the highly technical expertise of physicians... read more

Article
08/30/2023

Knowing how you stack up against your competitors is important at the brand level. But how are you planning to beat the... read more

Article
08/07/2023

You’d be hard-pressed to find a healthcare provider in 2023 who doesn’t believe in patient-centered care. A... read more

Article
07/12/2023

Effective healthcare communicators must meet people where they are, with the information they need to make informed decisions... read more

Article
04/14/2023

Artificial intelligence (AI) isn’t new, but it’s become a hot topic lately for content creators. AI writing... read more

Article
03/29/2023

Although social media is ubiquitous these days, email marketing still reigns supreme. Do a quick web search for “email... read more

Article
03/08/2023

Where would we be without Siri? Or Alexa? Or Google Assistant? These AI assistants are part of our daily lives, helping... read more

Article
02/13/2023

The labor market in many areas of healthcare is increasingly tight, and that trend is only expected to continue in the... read more

Article
01/23/2023

According to the many  cootie catchers I consulted in fifth grade, I was the girl most likely to marry a red-haired... read more

Article
12/23/2022

Like demand drives supply, how people engage with healthcare drives its content. That’s why  Chris Bevolo’s... read more

Article
12/12/2022

If you’re sitting down to write a blog, chances are you want to reach new readers. To reach the right readers, you’ll... read more

Article
11/29/2022

Have you ever found the most delicious-looking recipe online, only to scroll through endless backstory? You think, t hat’s... read more

Article
07/25/2022

“Can you announce this award on our social channels?” “Our heart and vascular service line needs more... read more

Article
07/08/2022

Even if you don’t know much about how digital currency works, you’ve probably heard of it. About  295... read more

Article
06/28/2022

A primary objective of any health care system is promoting the wellness of the community. It’s pretty much your raison... read more

Article
06/17/2022

Ah, Facebook. What started as updating your status with the details of your day for friends, “poking” people,... read more

Article
05/26/2022

Content strategy may seem like a buzz phrase—but it’s a discipline with a long history. And digital content... read more

Article
05/18/2022

Healthcare marketing teams are asked to do more with less these days. You’re battling all the well-worn woes: there... read more

Article
05/06/2022

When beginning a healthcare marketing project, leaders and planners often know what needs to be accomplished. That part... read more

Article
04/08/2022

“White coat syndrome” describes when someone’s blood pressure rises in a provider’s exam room.... read more

Article
04/01/2022

2010 marked the beginning of a seismic shift in the healthcare industry. The Affordable Care Act (ACA) passed, ushering... read more

Article
03/21/2022

As humans, we’re often attracted to things that are “new and shiny.” As healthcare marketers, we might... read more

Article
03/02/2022

When you write about safety, you are sharing good news about your organization’s efforts to prevent harm and save... read more

Article
02/22/2022

The last two years have thrown us curveball after curveball when it comes to healthcare marketing and content strategy.... read more

Article
01/25/2022

It’s a new year — time to start fresh with your marketing efforts. It feels good, doesn’t it? Well,... read more

Article
01/14/2022

The to-do list is long, the day is short, and there’s an empty editorial calendar you need to fill. A blog can be... read more

Article
12/30/2021

Until recently, most healthcare marketing discussions seem to focus on the Baby Boomer generation — individuals... read more

Article
12/01/2021

When it comes to connecting with patients, the community and other key audiences, it’s not just what you... read more

Article
11/15/2021

“Patient retention” is the term used in healthcare marketing to refer to the idea of keeping your patients... read more

Article
11/05/2021

As virtual work becomes increasingly commonplace and hospital systems continue to grow with the rise of mergers and acquisitions,... read more

Article
10/05/2021

Back in the dark ages, before the world was at our fingertips, the task of finding a new doctor might look a bit like this:... read more

Article
09/27/2021

Up until recently, social media has been a predominantly visual platform. Between photos, videos and memes, it seemed... read more

Article
08/31/2021

Safe to say, no one is longing for a return to the days of toilet paper hoarding, masked grocery shopping and all-day Zoom... read more

Article
08/03/2021

Search engine optimization (SEO) is a fickle beast. It’s always changing, evolving and throwing marketers for a loop.... read more

Article
06/30/2021

The to-do list is long, the day is short, and there’s an empty editorial calendar you need to fill.  A blog... read more

Article
04/29/2021

In spite of COVID-19, healthcare mergers and acquisitions (M&As) continued at a strong pace in 2020. The strategic... read more

Article
04/01/2021

It’s no secret that   an active blog can be a game-changer for a health system or hospital. Blogs help you... read more

Article
11/17/2020

There’s no shame in admitting you don’t know the answer to something — or know exactly what a word... read more

Article
11/11/2020

If you haven’t heard of TikTok — the latest trend in social media — you may have been a little too... read more

Article
10/21/2020

Voice technology in healthcare speaks to the need for a convenient assistant that can help improve the quality and experience... read more

Article
10/13/2020

We’ve all joined webinars before — some good, some bad. When they’re good, webinars can be a slam-dunk... read more

Article
09/21/2020

Not long after the clock struck midnight on Jan. 1, 2020, I began planning for a milestone birthday, a 10-year wedding... read more

Article
09/10/2020

Every year, the WriterGirl team looks forward to our busy schedule of conferences and events. It’s an opportunity... read more

Article
09/03/2020

Creative healthcare marketing ideas can help engage patients, recruit providers and educate the community on important... read more

Article
08/25/2020

If you said you’ve been trying to stay off social media these last few months, we wouldn’t blame you. Today’s... read more

Article
08/10/2020

When visiting your website, everyone should be able to access and understand the content you’re providing.  Healthcare... read more

Article
07/16/2020

Healthcare technology is making patient care more efficient, convenient and connected than ever. Often, though, healthcare... read more

Article
07/07/2020

There’s no denying the telehealth rush created by the COVID-19 pandemic. Amid climbing infection rates and social... read more

Article
06/25/2020

Who in America doesn’t already know you should eat fruits and vegetables, exercise regularly, and quit smoking to... read more

Article
06/18/2020

My son was sick a few weeks ago. It was pretty run-of-the-mill stuff around here with a family of five. But, thanks to... read more

Article
06/16/2020

One of the beautiful things about the written word is that it can last forever. One of the terrible things about the written... read more

Article
06/09/2020

Overwhelmed by the amount and pace of COVID-19 communication demands? WriterGirl is here for you. One strategic,... read more

Article
04/16/2020

Taking care of each other is part of our DNA at WriterGirl. Never has this been more apparent than now, as we learn... read more

Article
03/19/2020

Let’s state the obvious: CEOs are super busy and in demand. This leaves them little time to write their own stuff... read more

Article
03/16/2020

A couple of weeks ago, I was browsing through my Twitter feed when I noticed one tweet kept popping up: “Is SEO dead?”... read more

Article
02/19/2020

Physician bios are one of the most common entry points for patients and a crucial part of any physician marketing  ... read more

Article
01/02/2020

First published on  eHealthcare Strategy & Trends When I began freelancing in the early 90s, a fax machine... read more

Article
10/10/2019

Email marketing is one of the most powerful channels available to healthcare marketers today; it’s one of the... read more

Article
04/25/2019

In today’s world, online reviews have a massive influence on how consumers select products or choose whether to patronize... read more

Article
09/30/2018

When was the last time you took a good look at your content marketing channels and strategy? A content audit is a great... read more

Article
01/19/2019

Here at WriterGirl, we live by our values of being Empowered, Kind, Curious and Fun. Enjoy this little glimpse into what... read more

Video
01/10/2019

Please enjoy this short, two-minute video of our CEO, Christy sharing the WriterGirl story.  ... read more

Video
01/10/2019
Reviews

Submitted by Hijinio Reynoso at Marketing Executive on Tuesday, May 9, 2023


Over the course of seven years, I've worked with WriterGirl on various marketing projects across two different jobs. I've found the team to be consistent in quality: very organized, healthcare subject matter experts, and excellent communicators. They're friendly people and are true partners to help ensure that objectives are achieved. I've worked with them on a website rewrite to support a relaunch/redesign (hundreds of pages) for an established hospital/healthcare system, and most recently, I brought them in to develop new blog content for a radiology business analytics company. Rebecca, Dama, and Dana were the core team members that supported me in this. As expected, they're very easy to work with and dedicated to seeing the project through. Thank you, team! A+++ to each of you!

    Overall Rating

  • Communications
  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a MedTech on Thursday, March 30, 2023


This team is savvy and dedicated to quality content for my organization. They are skilled at what they do and professional in how they do it. 

    Overall Rating

  • Communications
  • Content Marketing
  • Creative Services

I would include this vendor on my list

Submitted by Glenn Krauss at Core-CDI on Tuesday, March 28, 2023


Writergirl was very professional in all aspects of the project from my initial contact with the organization, taking the time to learn about my line of business, what I was trying to accomplish in the Press Release, and the time frame I was operating in. I was assigned a project manager and the actual writer of the Press Release was very knowledgeable with my line of business, always very helpful! The final product met my expectations and was completed in the time frame agreed upon. If you are looking for a company that specializes in healthcare content creation, whether it be a press release, newsletter, social media, this is the company you need to reach out to. I am more than satisfied with the service I received and plan to reach out to the company with additional project work.



    Overall Rating

  • Communications
  • Content Marketing
  • Digital Strategy

This vendor would be at the top of my list

Submitted by Steven Riser at '' on Tuesday, March 21, 2023


I've had the pleasure of working with Nina on an ongoing basis over the past year. She and her team are incredibly responsive, knowledgeable, and accommodating. Turn around times are quick, often ahead of schedule. She's been an invaluable partner in helping me keep our very large writing project (~170 pages) organized and moving forward. I'd highly recommend WriterGirl for anyone looking for content creation.

    Overall Rating

  • Content Marketing
  • Digital Strategy

This vendor would be at the top of my list

Submitted by a verified client from a health system on Monday, March 13, 2023


Writer Girl is the most trusted, valued partner to our team! I have worked with them over the past six years at two different organizations and have only had positive experiences. Their combination of technical skill and customer service make them invaluable to our organization. The quality of their work makes even our pickiest physician SMEs happy. We have multiple case studies of significant increases to organic traffic after new content/content updates because of their solid SEO knowledge. Their communication is seamless and they do a great job of keeping us on deadline. Couldn't recommend Writer Girl enough! 

    Overall Rating

  • Communications
  • Content Marketing
  • Creative Services
  • Digital Strategy

I would include this vendor on my list

Submitted by Jean Hitchcock at Hitchcock Marketing & Communication on Wednesday, June 30, 2021


I may have reviewed Writer Girl prior to this but I wanted update my comments based on recent work. Writer Girl is an extension of our team for all things content. It does not matter what the product, they produce first-rate content for any tactic. The variety of writers make them the first place we go to content support and you should too. 

    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by a verified client from a health system on Monday, April 5, 2021


I've worked with WriterGirl for 3+ years on several healthcare-related web content development projects and their whole team has been wonderful. They consistently produce high-quality, engaging, and relevant content that ranks high on Google SERP when searching for keywords related to adult medicine specialties. I'd highly recommend working with WriterGirl if you're seeking an experienced and approachable content strategy and writing firm, that's also woman-owned.
    Overall Rating

  • Content Marketing

This vendor would be at the top of my list

Submitted by Emilie Ansel at Private Health News on Thursday, November 29, 2018


We have used WriterGirl and Associates for several projects over the years (as well as recommending them to others). Their work is consistently high quality and thorough- they really do help you 'build your brand'. Their process is easy and efficient AND it doesn't hurt that they are a fabulous group to work with! You cannot go wrong choosing them.
    Overall Rating

  • Communications
  • Content Marketing
  • Patient Education

This vendor would be at the top of my list

Submitted by a verified client from an academic medical system on Monday, July 23, 2018


We have used WriterGirl for several projects so far. Great results, professional project management, attentive to our needs. A great addition to our growing need for effective content.
    Overall Rating

  • Marketing

I would include this vendor on my list
Recent Reviews

5/5

Over the course of seven years, I've worked with WriterGirl on various marketing pr...read more


5/5

This team is savvy and dedicated to quality content for my organization. They are skill...read more


5/5

Writergirl was very professional in all aspects of the project from my initial contact ...read more


View All Reviews
Details

Company Brochure
Employees: 11-50
Min. Project Size: Any
100% Focused on Healthcare
100% of WriterGirl & Associates's customers are in the healthcare industry
Service Focus

Communications accounts for 20% of their focus
- 5 Reviews
Content Marketing accounts for 20% of their focus
- 8 Reviews
Creative Services accounts for 10% of their focus
- 2 Reviews
Digital Strategy accounts for 20% of their focus
- 3 Reviews
Email Marketing accounts for 10% of their focus
Patient Education accounts for 20% of their focus
- 1 Review