UnMarketing was founded in 2002 on the belief that we can build a better business world based on integrity, community, and authenticity. It began with a call to step away from hypocritical marketing practices, the ones we use even though we hate them ourselves (ahem...cold calling) and instead build community and connection. Position ourselves as experts, solve problems for our clients/customers, and treat everyone we work with - from our front line to our suppliers - with respect and integrity. UnMarketing recognizes that customers don't see silos. Your marketing, sales, and branding teams are all one to your customers. Marketing is a verb, and it doesn't matter what your fancy mission statement says, what matters is what you do.