Submitted Tom on Friday, Apr 23, 2021
True North produced content and publications for an organization I worked for previously. Their staff were friendly and open to new ideas and easy to work with.
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In the early days of digital marketing, I engaged them for our first distribution of a digital annual report. We were struggling with the various pieces involved and if it should be in-house. We ultimately went to True North who came up with some very creative ideas. Not only did we do an annual report, but we produced a whole digital marketing campaign to promote the report. The distribution out to our many stakeholders was not the report itself, but a clickable promotion for the report available for download. It was very unique at its time. The level of creativity and integrated marketing was really impressive and very important to us.
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True North Custom managed some content marketing campaigns for peer-to-peer provider content, including a quarterly print and online newsletter, and a couple of annual reports. The content was excellent. They really understand the requirements of the different audiences involved in healthcare and what content to provide for each.
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