SHSMD Virtual Conference Highlights: Relaxed and Engaged While Connected

Connection is a common theme in health care especially in the last year due to the pandemic, where remote work and virtual conferences made a debut. Can you make a lasting impact and connection while dialing into a meeting or conference from the comforts of your home? Speakers and attendees experienced just that and made lasting impressions last week as SHSMD engaged its members through its virtual conference, October 20-21. 

Attendees joined a variety of high-quality sessions by attending a virtual networking mixer, 50-minute breakout sessions, and keynotes across the two days.  

Attending conferences – virtual or in-person – is a significant investment. With all the key learnings shared at the virtual conference, you can make the most of important topics the health care field is discussing in today’s post-pandemic and virtual world. 

A Few Key Takeaways and Lessons Learned... 

From Our Keynotes 

• The biggest driver of a marketing leader’s impact is change leadership skills. 
• “Every person in your company is a vector. Your progress is determined by the sum of all vectors.” -Elon Musk 
• Courage requires tackling big issues, acting experimentally, building alignment, and overcoming fear. 
• “When you invent the ship, you also invent the shipwreck.” -Paul Virilio 
• There are two sides to every business plan – you take the risk of reaping benefits and you have to recognize there are downsides that you must protect. 
• “As you come out of Covid, think about all of the benefits but also think strategically about the downsides of your benefits.” - Ken Kaufman 

From Our Concurrent Sessions 

• Provide information, joy, or empathy in every communication. 
• Share the impact AND the CREDIT. 
• Your personal brand is the sum total of ALL experiences and impressions someone has with you. 
• Scenario planning principals might have better prepared the health care ecosystem for the Covid-19 pandemic. 
• Working on the principles of bridging consumer needs in the physical and virtual can be real drivers for impactful community health systems. 
• “Identity cannot be found or fabricated but emerges from within when one has the courage to let go.” 
• Health is more than health care. 
• Engage diverse audiences, especially voice of consumers. 
• No stakeholder should ever get news about you in the newspaper or online before hearing from you. 
• Data is driving the efforts of marketing and communication teams to help. understand the mindset of patients and inform how services are delivered. 
• Two-way communication is influential. 

CATCH WHAT YOU MISSED!
If you registered for SHSMD Connections Virtual Conference you now have access to 20 virtual conference session PLUS 30+ in-person session recordings for you and your team for up to 90 days. Below are just a few of the top virtual concurrent sessions you will get access to:   

• Plan Your Competitive Advantage with Location Intelligence 
• Leveraging Disruption to Strengthen Brand Reputation and Your Digital Presence 
• Meeting Ever-Changing Patient and Consumer Needs with a Comprehensive Digital Strategy 
• Riding the Data Tidal Wave with Personalized Marketing Automation 
• Scenario Planning in Healthcare: Strategizing for the Next New Normal 
• Practicing Emotional Intelligence for Workplace Success 

The original version of this page was published at:  https://my.shsmd.org/blogs/the-shsmd-team/2021/10/25/shsmd-virtual-conference-highlights-relaxed-and-en