Submitted by Laila Waggoner Laila on Friday, Sep 23, 2022
I've had the good fortune to have worked with Rob from both the agency and provider/client perspectives, and have valued the comprehensive approach to evaluating, measuring and tracking brand equity through the BRANDengine lens. Rob's methodology goes beyond mere awareness and preference to truly understand the factors that impact "attraction" (acquisition) and "attachment" (loyalty/retention). Klein's data and findings help drive meaningful and relevant recommendations that impact experience, branding and service line marketing strategies. Highly recommend!
