About

I Know How To Tell Your Story

I started my career as a newspaper reporter. That experience taught me many things but the two most important lesson I learned were how to tell a story and how to write about complicated subjects in ways that anyone can understand.

I know how to find your real story. That’s the story that matters most to your patients and their families. It’s the story that tells them how you can help them solve their medical issues and concerns.  And it’s the story that creates a connection between you and the people you want to reach.

After working as a reporter for several years, I went to work at a prominent public relations agency in the Philadelphia suburbs, where I specialized in business-to-business and technology accounts. I worked at large and small agencies, then spent the 1990s working as an independent practitioner.  Among my clients were the electronics division of Mars, Inc., a Philadelphia hospital that became part of one of the region's largest health systems,  and a UK-based company that produced continuing medical education events to help pharmaceutical companies reach gastroenterologists.

A Focus on Healthcare

I joined the corporate world in 2002 when I joined the in-house advertising department at Universal Health Services, Inc. (UHS), a Fortune 500 company that is one of the largest hospital management companies in the nation. After a lengthy career at UHS, I became director of digital marketing at Crozer-Keystone Health System in Springfield, Pa.

If you’re the kind of person who likes to look at resumes, you can read mine here.

Work I’ve Done

I’ve gained a lot of experience over the course of my career. A lot of that experience is in healthcare and a lot is in other areas, including industrial, technology and electronics, paper products and business-to-business.  Here is a list of some of those things, including links to samples of my work:

• Annual reports. During my time at Universal Health Services (UHS), I wrote the company’s annual report for 10 years. See them here.
• Brochures and collateral.
• Case studies.
• Content marketing.
• Digital marketing, including website development, search engine optimization (SEO), paid search advertising, pay-per-click advertising, email marketing, and social media marketing.
• Print advertising.
• Radio commercials.
• Social media video. The past couple of years has seen a significant increase in the use of video on social media. See some examples of the social media video I did for the Crozer-Keystone Health System here.
• Television commercials. Because of contract restrictions and rights, I can’t make these open to public viewing. If you want to see examples of television commercials I’ve written, send me a message and I will send you a password. Go to the television commercial page.
• Websites.
• White papers.