Using ROI to Prioritize Initiatives, Optimize Strategies & Engage Audiences

Consumer Engagement Track Sponsored by gSight

In this session, explore how AdventHealth Kansas City developed and used their Heart Health Risk Assessment (HRA) in combination with CRM to both convert digital leads and to demonstrate downstream ROI to the health system, resulting in a 68% lead conversion. 

Learn from other health systems’ successful HRA initiatives and leave understanding how you can use a similar approach as a springboard to build audience engagement and to activate participation.

Presented by:

Kevin Weaver
Digital Marketing Manager 
AdventHealth Kansas City 

Tamara Cauton
Senior Account Director 
LionShare 

Greg Gossett
Head of Client Success 
Unlock Health

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