Re-Engage Lapsed Patients

Engagement Strategies Track - Sponsored by IQVIA

Consumers know preventive care is important, but COVID disrupted the normal cadence. Hear how two systems used CRM to strategically target lapsed primary care and mammography patients and motivate re-engagement, resulting in a positive ROI. 

Examine how to implement landing pages that make the patient journey easier. Learn how to determine areas of success and opportunity.

Presented by:

Janice Lamy 
Chief Marketing Officer 
Franciscan Missionaries of Our Lady Health System

Stacey Nelson 
Marketing Director 
Parkview Health

Cheryl Hodgson 
Senior Account Director 
LionShare, Inc.

REGISTER HERE