Engagement Strategies Track - Sponsored by IQVIA
Consumers know preventive care is important, but COVID disrupted the normal cadence. Hear how two systems used CRM to strategically target lapsed primary care and mammography patients and motivate re-engagement, resulting in a positive ROI.
Examine how to implement landing pages that make the patient journey easier. Learn how to determine areas of success and opportunity.
Presented by:
Janice Lamy
Chief Marketing Officer
Franciscan Missionaries of Our Lady Health System
Stacey Nelson
Marketing Director
Parkview Health
Cheryl Hodgson
Senior Account Director
LionShare, Inc.
Since 1995, LionShare has guided healthcare organizations in the quest to link data to decision insights, execute automated marketing campaigns and drive better outcomes across the healthcare conti... Read more
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