Unlocking ROI: Transforming Health Care Marketing with Health Risk Assessments (HRAs)

Join us Tuesday Nov. 19 for a free webinar to discover how integrating Health Risk Assessments (HRAs) with a customizable matching algorithm can transform your healthcare marketing strategy.

Your Presenters:

• Dan Lavelle, Chief Product Officer at Unlock Health
• Cody Brutlag, Region Director, Digital Marketing (California) at CommonSpirit

Healthcare marketers face increasing pressure to demonstrate clear ROI, yet fewer than 10% achieve this goal. 

You’ll learn how combining HRAs with email nurturing and ROI tracking can boost patient engagement, justify your marketing investments, and support broader digital experience goals.

Plus, you’ll gain valuable insights from Cody Brutlag, Regional Digital Director at CommonSpirit/Dignity Health on their journey to improve patient experiences and drive measurable marketing ROI.

You'll learn new ways to:

• Demonstrate clear ROI: Understand how Health Risk Assessments (HRAs) can help you show clear ROI for your media investments in healthcare.
• Optimize lead qualification: Learn to use customizable algorithms with HRAs to effectively qualify and accelerate lead conversion.
• Integrate marketing strategies: Explore methods for combining HRAs with email nurturing to improve patient engagement and maintain top-of-mind awareness for qualified leads.
• Align with digital goals: Gain insights into how integrating HRAs and ROI tracking can align with and advance your broader digital marketing objectives, including enhancing overall digital experiences.

REGISTER NOW