Plain-English Health Care on 10/18/2024 in Webinar

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset

Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset
01/15/2025 - 01/15/2025
2:00PM - 3:00PM
Price: FREE

Today’s healthcare marketers compete for attention with other healthcare providers as well as retail giants. Brand preference is built through a world-class consumer experience.

Your Presenters:

  • Stephanie Downing, Manager of Digital Communications, St. Elizabeth Healthcare
  • Ray Mina, Vice President, Marketing & Interim Vice President, Product Freshpaint

An exceptional online experience is essential in today’s healthcare landscape, but privacy concerns make consumerization especially challenging. To eliminate these obstacles, you need a durable, privacy-first foundation that protects consumer information and enables you to provide the personalized experiences consumers expect.

Join us for a free webinar on Wednesday January 15, 2025 at 2 p.m. We’ll dive into full-funnel marketing strategies and hear how St. Elizabeth Healthcare personalizes experiences and meets healthcare consumers at each stage of their journey.

You’ll learn:

  • Why delivering an exceptional online experience is a competitive imperative.
  • Why privacy concerns have made consumerization so difficult in healthcare.
  • How you can overcome these challenges.
  • What it means to be privacy-first.
  • How to build a durable, privacy-first foundation.
  • How this foundation will help you improve ROI and enhance patient loyalty.

And much more!


REGISTER NOW


Plain-English Health Care serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physi... Read more


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