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Posted By True North Custom  on 07/21/2021 in Conference Speaker

They're Not Mutually Exclusive: How to Guide Consumers AND Grow Volume

They're Not Mutually Exclusive: How to Guide Consumers AND Grow Volume
09/20/2021 - 09/20/2021
10:30AM - 11:30AM

Digital Engagement Track

When the pandemic upended their plans, the marketing team at Beaufort Memorial shifted campaign priorities to educate their community on all things COVID-19 and continue driving revenue for the health system. 

In this session designed as an interactive case study, you'll learn how the marketing team’s pivots have been instrumental in both guiding the community and generating leads for key service lines.


Presented by:
Courtney McDermott
Director Marketing Communications
Beaufort Memorial Hospital


EricSilberman_TrueNorthCustom.jpg
Eric Silberman
President & CEO
True North Custom

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